Dieter Rams
Posted by Fabio 24 November 2009
“Question everything generally thought to be obvious.”
Dieter Rams
As head of design at Braun, the German consumer electronics manufacturer, Dieter Rams emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products.
The exhibition will showcase Rams’ landmark designs for Braun and furniture manufacturer Vitsœ, examine how Rams’ design ethos inspired Braun’s entire product range for over 40 years, and assess his lasting influence on today’s design landscape.
50 years ago, record players didn’t look like machines. They looked like old-fashioned, brown wood furniture. But in 1956, Dieter Rams’s SK4 record player, nicknamed Snow White’s Coffin, changed all that.
Dieter Rams
Less and More – The design ethos of Dieter Rams
November 18, 2009 – March 7, 2010
Design Museum
Shad Thames, London SE1 2YD
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