The Art of Campari

Posted by Fabio 2 July 2018

Since the nineteenth century, Campari has been responsible for some of the most distinctive and innovative imagery created in Italy. In a new exhibition this summer, London’s Estorick Collection traces the history of Campari’s pioneering approach to advertising its iconic ruby-red aperitivo. Drawn from Campari’s extensive archives in Milan, the show features the original Belle Époque posters, looks through the revolutionary campaigns of the 1920s, and culminates in the elegant designs of the 1960s. The Art of Campari runs from 4 July until 16 September 2018.

This exhibition celebrates Campari’s rich heritage in creativity and design, showcasing the ground-breaking advertising and packaging designs responsible for establishing and maintaining unrivalled global recognition for the brand.

The Art of Campari
Estorick Collection of Modern Italian Art, London
4 July – 16 September 2018