Jan van Toorn

Posted by Fabio 19 September 2013

Jan van Toorn, born in 1932, is one of Holland’s most influential graphic designers. Central to his approach is the application of content-based strategies, resulting in a design practice as a form of visual journalism. Opposite to the more self-contained designs of the modernist tradition, Van Toorn is always striving for designs that are open to different ways of seeing…
Van Toorn’s view on the role of design manifested itself clearly during passionate debates with Wim Crouwel, one of Holland’s other great design heroes, and a absolute advocate of pure functional design.

Here at the University of Amsterdam Van Toorn’s enormous body of work is being persevered for future generations.

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