american apparel ads

Posted by Fabio 30 September 2009

Last month the ASA (Advertising Standards Authority) has banned a campaign by the retailer American Apparel for using a partially nude model, who appeared to be under 16, in a series of images that suggested she was “stripping off for an amateur-style photo shoot”.

“American Apparel is well known for its provocative advertisements,” said the American Apparel UK operations manager, Brent Chase, in a statement on the ASA’s ruling.
“Our models are real girls who are often employees or friends of the company. They do their own hair and makeup and aren’t Photoshopped. From time to time people are made uncomfortable by this, and it occasionally causes an unfortunate reaction.”