Percival
Posted by Fabio 1 March 2010
Director Alex Turvey has just completed a fashion film for clothing brand Percival. The film which was also written by Alex, features Daisy Lowe and showcases the Percival Autumn/ Winter 2010/ 2011 collection.
Alex says of his ideas for the film “The main inspiration was the clothing line itself, I felt the textures used in each garment echoed those in nature, which inspired the decision to shoot the film in a natural location. I didn’t want to create a conventional studio based fashion film, I wanted to tell a story, create an otherworldly atmosphere and take the viewer on a magical journey”.
Shooting on location provided a new and at times quite tough challenge for Alex and his team. Alex says of the experience “The film was shot in the deepest depths of a Southampton forest, there was little if no car access to the forest, meaning we had to transport huge bundles of willow for miles into the centre of the forest by foot and camp out several days before the shoot constructing our 8ft tall keyhole in the freezing woodland. However, I think I speak for everyone on the actual shoot day when I say the keyhole scene was our ‘moment’, when the light broke through the and hit the smoke, the atmosphere was just amazing!”
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