Jo Ratcliffe

Posted by Fabio 16 May 2014

Born in Berkshire, England, Ratcliffe studied painting and printmaking at Saint Martin’s College of Art and Design, London. There she developed a facility for incorporating illustration into graphics through poster design. Her early editorial work for Dazed & Confused in the early 2000s was marked for its hand-drawn aesthetic, which stood in contrast to that of many of her peers, and their over-reliance on the new Photoshop and Illustrator tools of the period. Commissions for fashion publications such as Visionaire, V and Vogue Nippon followed, and particularly for UK Vogue, to which she remains a regular contributor. These helped Ratcliffe build up strong relationships with photographers such as Inez & Vinoodh and Richard Kern, and also led to projects for a range of commercial clients.

Over the past three years, the shift towards digital and motion imagery in fashion has positioned Ratcliffe at the centre of the most exciting innovations in global media. Currently based in London, she has been working on a burgeoning portfolio of animations and digital projects for fashion’s most prestigious houses.

www.jocandraw.com

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