The Farm Family Project by Rob MacInnis

Posted by Fabio 4 July 2011

I began photographing farm animals because I was interested in using them as a metaphor for the fashion model, I wanted to draw parallels between literally consuming them, which we do everyday, and the way the photograph ‘consumes’ its subject. Over the last five years, the project has evolved into more of a critique of photography’s role in our society. I’ve experimented with different genres of photography; fashion, family portraits, documentary, narrative, and panorama, always using farm animals as the subject matter. I wanted to explore more how the camera manipulates its subject and constructs a reality, more than learn anything directly specific about the animals. _Rob MacInnis

www.robmacinnis.com